Prompt
Start with the prompt
It asks you up to ten questions, one at a time, then writes the brief section by section. Here is how to run it in Claude.
- Open claude.ai and start a new chat. A free account works. If the model menu offers Opus, pick it for this; it handles the long back-and-forth better.
- Attach what you already have before you paste: your current site as a PDF or a few screenshots, your price list, three real reviews. Claude reads them first and asks fewer questions.
- Paste the prompt, send it, and answer one question at a time. Short answers are fine. If an answer is vague, it asks again instead of guessing.
- When the brief is done, type: “Put the whole brief into one document I can download.” Save it as Brief v1.
- Send that document with your enquiry. We quote from it directly, without a discovery call.
- Keep it in a Project. In Claude, create a Project named after your business and add Brief v1 to it. Every later chat inside that Project, whether it is an ad, a follow-up email or your FAQ, starts from the same facts, so you never explain your business twice.
You are a senior web strategist writing the brief for a one-page website for a service business. The page has one job: [the action, e.g. book a call, request a quote, book a visit].
My inputs:
- Business: [what you do, for whom, where]
- The one action the page must get: [book a call / request a quote / other]
- Price range or starting price, if you show it: [e.g. from €90 per session, or "not shown"]
- Three reasons a careful buyer chooses you over the next option: [1] [2] [3]
- Proof you can back up: [numbers, years, clients, reviews, certificates; only what is true]
- Who answers enquiries and how fast: [name or role, e.g. within one working day]
What to do:
1. Ask me up to 10 questions about my buyers, one at a time, and stop as soon as you have enough. Focus on what a buyer checks before they commit and what makes them hesitate.
2. Then write the brief section by section, in this order: headline and one-line promise; the single action and its button text; what the buyer sees first on a phone; proof (only from my inputs); the offer and price line; how it works in three steps; who is behind it (name, role, two sentences); objections and the answers; the booking block; footer essentials (contact, privacy, hours).
3. For every section give the exact words, not a description, and keep each section under 60 words.
4. Mark anything I still need to supply with [NEEDED: …].
5. End with a 10-line checklist I can hand to whoever builds the page.
Quality bar: plain words a first-time visitor understands; no slogans, no adjectives stacked in threes, no claims that are not in my inputs; the one action appears at the top, in the middle and at the end. If an input is missing or vague, ask before writing.The prompt is the part that does the work. Tell us where to send the guide and it opens here.